Integrity
ensured by Transparency
- soundness of moral principle in relation to truth, fair dealing, uprightness, honesty, & sincerity
- whole truth
Friendship
demonstrated by Giving Back
- joined in mutual benevolence & intimacy
- trust, support, growth, empowerment, generosity
Duende
conceiving Inspiration
- fire, passion, using fear as a source of creativity
- depth, soul, rawness, fearless passion
Practicality
continually taking Small Steps
- relating to practice/action as opposed to speculation/theory
Diversity
in supporting New and Different Things
Excellence
generating Steady Growth
We hold these values as constants. They will steer our course and be the basis for all we do.